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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Developing digital marketing : relationship perspectives"
~isPartOf:"Managing sport business : an introduction"
~language:"eng"
~subject:"Marketingmanagement"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Developing digital marketing : relationship perspectives
Managing sport business : an introduction
International journal of sports marketing & sponsorship
8
Journal of sport management : the official journal of the North American Society of Sport Management
7
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Sport marketing in a global environment : strategic perspectives
4
Marketing intelligence & planning
3
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of strategic marketing
2
Sport management review
2
Business Guides on the Go
1
Business horizons
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
Handbook of research on integrating social media into strategic marketing
1
Integrated marketing communication
1
International journal of business innovation and research : IJBIR
1
International journal of economics, finance and management sciences : IJEFM
1
International journal of entrepreneurship and small business
1
International journal of innovation and technology management
1
International journal of revenue management : IJRM
1
International review on public and non-profit marketing
1
Journal for global business advancement : JGBA
1
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Marketing in the cyber era : strategies and emerging trends
1
New England journal of entrepreneurship : NEJE
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
Services marketing quarterly
1
Sport public relations and communication
1
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Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
2
Sport marketing management and communication
Garland, Ron
;
Hautbois, Christopher
- In:
Managing sport business : an introduction
,
(pp. 209-228)
.
2012
Persistent link: https://www.econbiz.de/10009305453
Saved in:
3
Sports marketing in Asia
Chang, Dae Ryun
;
Lee, Chungyeol
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 537-563)
.
2011
Persistent link: https://www.econbiz.de/10008738183
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