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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Arbeitsgruppe"
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Search: subject_exact:"Sports marketing"
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Arbeitsgruppe
Sportmarketing
144
Sports marketing
144
Professional sports
70
Profisport
70
Sports
65
Sport
64
Consumer behaviour
59
Konsumentenverhalten
59
Sport organization
45
Sportorganisation
45
Sport event
40
Sportveranstaltung
40
Brand management
32
Football
32
Fußball
32
Markenführung
32
Sponsoring
30
Sponsorship
30
Brand image
17
Markenimage
17
Beziehungsmarketing
16
Deutschland
16
Germany
16
Relationship marketing
16
Athletes
15
Sportler
15
Social Web
14
Social web
14
Sport policy
12
Sportpolitik
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Sports economics
11
Sportökonomik
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Team
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Management
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Marketing management
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Marketingmanagement
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sponsorship
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Uhrich, Sebastian
2
Anagnostopoulos, Christos
1
Angell, Robert J.
1
Barlas, Achilleas
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Behrens, Anton
1
Biscaia, Rui
1
Bottomley, Paul
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Chien, P. Monica
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Collins, Dorothy R.
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Cunningham, George B.
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Dickson, Geoff
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Dimmock, James
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Gorton, Matthew
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Hedlund, David P.
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Heere, Bo
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Joo, Soyoung
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Lee, Woojun
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Na, Sangwon
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Naylor, Michael
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Papadimitriou, Dimitra
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Parganas, Petros
1
Ridinger, Lynn
1
Shapiro, Stephen L.
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Su, Yiran
1
Sun, Wanting
1
Theodorakis, Nicholas D.
1
Theodoropoulos, Anastasios
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Wann, Daniel
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
European Sport management quarterly : ESMQ
Journal of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Sport marketing quarterly : preferred journal of the Sport Marketing Association
16
Sport management review
14
International journal of sports marketing & sponsorship
9
International journal of sport management and marketing : IJSMM
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Corporate reputation review
2
Journal for global business advancement : JGBA
2
Journal of business research : JBR
2
The journal of brand management : an international journal
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Consumer behavior review : CBR
1
Corporate ownership & control : international scientific journal
1
Corporate reputation review : an international journal
1
Emotions and social interaction through the lens of service-dominant logic
1
International journal of sport finance
1
Journal of Indian business research
1
Journal of consumer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of promotion management : JPM
1
Journal of risk and financial management : JRFM
1
Journal of strategic marketing
1
Managing service quality : MSQ ; an international journal
1
Marketing : ZFP ; journal of research and management
1
Marketing analysis in sport business : global perspectives
1
Marketing letters : a journal of research in marketing
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
Psychology & marketing
1
Sport, Business and Management : an international journal ; SBM
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
The journal of asset management
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The journal of services marketing
1
Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
1
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ECONIS (ZBW)
11
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1
Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting
;
Chien, P. Monica
;
Weeks, Clinton S.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
Saved in:
2
Uniting a sport teams' global fan community : prototypical behavior of satellite fans enhances local fans' attitudes and perceptions of groupness
Behrens, Anton
;
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
5
,
pp. 598-617
Persistent link: https://www.econbiz.de/10012385000
Saved in:
3
Group diversity's influence on sport teams and organizations : a meta-analytic examination and identification of key moderators
Lee, Woojun
;
Cunningham, George B.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10012177387
Saved in:
4
Do not bet on your favourite football team : the influence of fan identity-based biases and sport context knowledge on game prediction accuracy
Na, Sangwon
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 396-418
Persistent link: https://www.econbiz.de/10012177434
Saved in:
5
Conceptualising and measuring fan identity using stakeholder theory
Biscaia, Rui
;
Hedlund, David P.
;
Dickson, Geoff
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 459-481
Persistent link: https://www.econbiz.de/10011915271
Saved in:
6
Linking sport team sponsorship to perceived switching cost and switching intentions
Parganas, Petros
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
4
,
pp. 457-484
Persistent link: https://www.econbiz.de/10011773353
Saved in:
7
Cause-related marketing in sports : the power of altruism
Joo, Soyoung
;
Koo, Jakeun
;
Fink, Janet S.
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011577874
Saved in:
8
The displaced fan : the importance of new media and community identification for maintraining team identity with your hometown team
Collins, Dorothy R.
;
Heere, Bo
;
Shapiro, Stephen L.
; …
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
5
,
pp. 655-674
Persistent link: https://www.econbiz.de/10011641175
Saved in:
9
Understanding fans' responses to the sponsor of a rival team
Angell, Robert J.
;
Gorton, Matthew
;
Bottomley, Paul
; …
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
2
,
pp. 190-213
Persistent link: https://www.econbiz.de/10011570965
Saved in:
10
Exploring customer-to-customer value co-creation platforms and practices in team sports
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
1
,
pp. 25-49
Persistent link: https://www.econbiz.de/10010337063
Saved in:
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