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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"European journal of international management : EJIM"
~isPartOf:"Journal of marketing communications"
~person:"Westerbeek, Hans"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Sportmarketing
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
European journal of international management : EJIM
Journal of marketing communications
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Sport sponsorship, team support and purchase intentions
Smith, Aaron
;
Graetz, Brian
;
Westerbeek, Hans
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 387-404
Persistent link: https://www.econbiz.de/10003788457
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