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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~language:"eng"
~subject:"Sponsoring"
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Sponsoring
Sports marketing
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136
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of sports marketing & sponsorship
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
31
Journal of sport management : the official journal of the North American Society of Sport Management
26
Sport management review
22
Journal of business research : JBR
20
European Sport management quarterly : ESMQ
18
European journal of marketing : EJM
11
The journal of business & industrial marketing
8
International journal of advertising : the quarterly review of marketing communications
5
Journal of strategic marketing
4
Sport, Business and Management : an international journal ; SBM
4
International journal of sport finance
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Strategies in sports marketing : technologies and emerging trends
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Asia Pacific journal of marketing and logistics
2
Journal for global business advancement : JGBA
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
Services marketing quarterly
2
The journal of brand management : an international journal
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business and Economic Research : BER
1
Business horizons
1
Cogent business & management
1
Consumer behavior review : CBR
1
Edition Sportökonomie, Sportmanagement
1
Elgar concise introductions
1
Emerging markets review
1
Enterprise & society : the international journal of business history
1
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62
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1
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
2
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
3
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
4
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
5
Sponsorship and social justice : brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship
Beek, Remco
;
Van Hoecke, Jo
;
Derom, Inge
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10014331530
Saved in:
6
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
7
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
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8
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
9
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
Saved in:
10
If the cause fits, wear it: : jersey sponsorship and the role of congruence, articulation, and CSR-linked marketing
Graeber, Justin
;
Scheinbaum, Angeline Close
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10013411471
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