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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Sport management review"
~person:"Dickson, Geoff"
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Ambush marketing
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Betriebliche Wertschöpfung
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Consumer attitudes
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Dickson, Geoff
Bühler, André W.
10
Nufer, Gerd
9
Funk, Daniel C.
6
Heere, Bob
5
McDonald, Heath
5
Doyle, Jason P.
4
Fairley, Sheranne
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Woratschek, Herbert
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Filo, Kevin
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Hoeber, Larena
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Inoue, Yuhei
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James, Jeffrey D.
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Kim, Yu Kyoum
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Ko, Yong Jae
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Stavros, Constantino
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Koo, Jakeun
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Lamont, Matthew
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Sport management review
International journal of sport management and marketing : IJSMM
3
European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
2
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The sport cluster concept as middle-range theory for the sport value framework
Gerke, Anna
;
Woratschek, Herbert
;
Dickson, Geoff
- In:
Sport management review
23
(
2020
)
2
,
pp. 200-214
Persistent link: https://www.econbiz.de/10012295138
Saved in:
2
Consumer attitudes towards ambush marketing
Dickson, Geoff
;
Naylor, Michael
;
Phelps, Sean
- In:
Sport management review
18
(
2015
)
2
,
pp. 280-290
Persistent link: https://www.econbiz.de/10011333338
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