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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of marketing communications"
~subject:"Brand image"
~subject:"Consumer behaviour"
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Sportmarketing
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Sports marketing
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Germany
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2001-2009
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of marketing communications
Journal of sport management : the official journal of the North American Society of Sport Management
83
Sport marketing quarterly : preferred journal of the Sport Marketing Association
77
International journal of sports marketing & sponsorship
72
International journal of sport management and marketing : IJSMM
65
European Sport management quarterly : ESMQ
60
Sport management review
56
Journal of business research : JBR
22
Sport, Business and Management : an international journal ; SBM
13
Journal of sports economics
12
International journal of sport finance
9
European journal of marketing : EJM
7
The journal of brand management : an international journal
7
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the quarterly review of marketing communications
5
The service industries journal
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
The journal of business & industrial marketing
4
International journal of event and festival management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of travel and tourism marketing
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Marketing intelligence & planning
3
Organizations and markets in emerging economies
3
The journal of consumer marketing
3
The journal of product & brand management
3
The marketing review
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Applied economics letters
2
Cogent business & management
2
Consumer behavior review : CBR
2
Corporate reputation review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
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ECONIS (ZBW)
4
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1
Capturing the meanings of sport licensed products
Papadimitriou, Dimitra
;
Apostolopoulou, Artemisia
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 433-449
Persistent link: https://www.econbiz.de/10011880787
Saved in:
2
Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
Tzoumaka, Eugenia
;
Tsiotsou, Rodoula H.
;
Siomkos, George J.
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011613174
Saved in:
3
Merchandising im Sport
Rohlmann, Peter
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 233-264)
.
2011
Persistent link: https://www.econbiz.de/10008738194
Saved in:
4
Sport sponsorship, team support and purchase intentions
Smith, Aaron
;
Graetz, Brian
;
Westerbeek, Hans
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 387-404
Persistent link: https://www.econbiz.de/10003788457
Saved in:
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