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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Marketingmanagement"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of retailing and consumer services
International journal of sports marketing & sponsorship
8
Journal of sport management : the official journal of the North American Society of Sport Management
7
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Sport marketing in a global environment : strategic perspectives
4
Marketing intelligence & planning
3
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
Journal of marketing communications
2
Sport management review
2
Business horizons
1
Developing digital marketing : relationship perspectives
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
Handbook of research on integrating social media into strategic marketing
1
Integrated marketing communication
1
International journal of business innovation and research : IJBIR
1
International journal of economics, finance and management sciences : IJEFM
1
International journal of entrepreneurship and small business
1
International journal of innovation and technology management
1
International journal of revenue management : IJRM
1
International review on public and non-profit marketing
1
Journal for global business advancement : JGBA
1
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Managing sport business : an introduction
1
Marketing in the cyber era : strategies and emerging trends
1
New England journal of entrepreneurship : NEJE
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
Services marketing quarterly
1
Sport public relations and communication
1
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Sports marketing in Asia
Chang, Dae Ryun
;
Lee, Chungyeol
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 537-563)
.
2011
Persistent link: https://www.econbiz.de/10008738183
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