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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of strategic marketing"
~person:"Häusel, Hans-Georg"
~person:"Martinent, Guillaume"
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Häusel, Hans-Georg
Martinent, Guillaume
Bühler, André W.
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Nufer, Gerd
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Manoli, Argyro Elisavet
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of strategic marketing
European Sport management quarterly : ESMQ
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
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ECONIS (ZBW)
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Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
2
Neuromarketing im Sport
Bühler, André W.
;
Häusel, Hans-Georg
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 399-426)
.
2011
Persistent link: https://www.econbiz.de/10008738188
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