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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of strategic marketing"
~person:"Kim, Sungkyung"
~person:"Martinent, Guillaume"
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Kim, Sungkyung
Martinent, Guillaume
Bühler, André W.
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Nufer, Gerd
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Manoli, Argyro Elisavet
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of strategic marketing
International journal of sports marketing & sponsorship
2
European Sport management quarterly : ESMQ
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
2
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
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