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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media"
~source:"econis"
~subject:"Social web"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
International journal of sport management and marketing : IJSMM
16
International journal of sports marketing & sponsorship
14
European Sport management quarterly : ESMQ
12
Sport management review
12
Journal of sport management : the official journal of the North American Society of Sport Management
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Journal of business research : JBR
4
Handbook of research on integrating social media into strategic marketing
3
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Psychology & marketing
2
Sport, Business and Management : an international journal ; SBM
2
Australasian marketing journal
1
Business horizons
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
DBS business review : an international academic collaboration
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital business
1
European journal of international management : EJIM
1
European journal of operational research : EJOR
1
Innovation: organization & management : IOM
1
International journal of advertising : the review of marketing communications
1
International journal of networking and virtual organisations : IJNVO
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global information management
1
Journal of international trade & commerce
1
Journal of marketing analytics : JMA
1
Journal of media business studies
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of risk and financial management : JRFM
1
Marketing analysis in sport business : global perspectives
1
Marketing in the cyber era : strategies and emerging trends
1
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
1
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
1
Sport marketing in a global environment : strategic perspectives
1
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ECONIS (ZBW)
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1
Sportmarkenführung in Social Networks
Regier, Stefanie
;
Krüger, Kevin
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 273-294)
.
2014
Persistent link: https://www.econbiz.de/10010354041
Saved in:
2
Public Relations and Social Media im Sport
Suchy, Günther
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 349-374)
.
2011
Persistent link: https://www.econbiz.de/10008738190
Saved in:
3
Recht und Social Media-Kommunikation im Sport
Kambli, Guido
- In:
Public Relations im Sport : Basiswissen - Arbeitsfelder …
,
(pp. 199-206)
.
2011
Persistent link: https://www.econbiz.de/10009425180
Saved in:
4
PR für Special-Events : mit Social Media zu den Olympischen Spielen
Zunk, Karin
;
Behler, Jens
- In:
Public Relations im Sport : Basiswissen - Arbeitsfelder …
,
(pp. 185-197)
.
2011
Persistent link: https://www.econbiz.de/10009425181
Saved in:
5
Erfolgsstory München Marathon : mit Kommunikation ans Ziel
Moses, Ursula
- In:
Public Relations im Sport : Basiswissen - Arbeitsfelder …
,
(pp. 147-153)
.
2011
Persistent link: https://www.econbiz.de/10009425183
Saved in:
6
Motorsport/Formel 1 : der Reiz der PR heute und ein Blick in die Zukunft
Haasper, Florian
- In:
Public Relations im Sport : Basiswissen - Arbeitsfelder …
,
(pp. 124-129)
.
2011
Persistent link: https://www.econbiz.de/10009425185
Saved in:
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