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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Advertising effects"
~subject:"Social web"
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Sportmarketing
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Sports marketing
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Deutschland
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Sponsorship
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Brand management
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Markenführung
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Sport event
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Marketingmanagement
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Sport organization
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Sportorganisation
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Professional sports
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Sport
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Sports
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Fantapié Altobelli, Claudia
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Krüger, Kevin
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Regier, Stefanie
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Sander, Matthias
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Suchy, Günther
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
International journal of sports marketing & sponsorship
29
International journal of sport management and marketing : IJSMM
23
Journal of sport management : the official journal of the North American Society of Sport Management
20
Sport marketing quarterly : preferred journal of the Sport Marketing Association
19
Sport management review
17
European Sport management quarterly : ESMQ
16
Journal of business research : JBR
9
Sport, Business and Management : an international journal ; SBM
6
International journal of advertising : the quarterly review of marketing communications
4
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
4
European journal of marketing : EJM
3
Handbook of research on integrating social media into strategic marketing
3
Journal of advertising research
3
Journal of marketing communications
3
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Journal of sports economics
2
Journal of strategic marketing
2
Markenkommunikation und Beziehungsmarketing
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Psychology & marketing
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
The journal of brand management : an international journal
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Berliner Reihe zum Marketing : Arbeitspapiere
1
Business horizons
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
DBS business review : an international academic collaboration
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital business
1
Engaging consumers through branded entertainment and convergent media
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
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Sportmarkenführung in Social Networks
Regier, Stefanie
;
Krüger, Kevin
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 273-294)
.
2014
Persistent link: https://www.econbiz.de/10010354041
Saved in:
2
Public Relations and Social Media im Sport
Suchy, Günther
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 349-374)
.
2011
Persistent link: https://www.econbiz.de/10008738190
Saved in:
3
Virtuelle Werbung im Sport
Fantapié Altobelli, Claudia
;
Sander, Matthias
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 265-291)
.
2011
Persistent link: https://www.econbiz.de/10008738193
Saved in:
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