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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Asien"
~subject:"Social web"
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Sports marketing
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Sponsorship
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Sport event
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Marketingmanagement
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Chang, Dae Ryun
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Krüger, Kevin
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Lee, Chungyeol
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Suchy, Günther
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
International journal of sport management and marketing : IJSMM
17
International journal of sports marketing & sponsorship
14
European Sport management quarterly : ESMQ
12
Sport management review
12
Journal of sport management : the official journal of the North American Society of Sport Management
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Journal of business research : JBR
4
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
4
Handbook of research on integrating social media into strategic marketing
3
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Psychology & marketing
2
Sport, Business and Management : an international journal ; SBM
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Asian economic policy review : AEPR
1
Australasian marketing journal
1
Business horizons
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
DBS business review : an international academic collaboration
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital business
1
European journal of international management : EJIM
1
European journal of operational research : EJOR
1
Innovation: organization & management : IOM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of networking and virtual organisations : IJNVO
1
International sports marketing : principles and perspectives
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global information management
1
Journal of international trade & commerce
1
Journal of marketing analytics : JMA
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of risk and financial management : JRFM
1
Marketing analysis in sport business : global perspectives
1
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1
Sportmarkenführung in Social Networks
Regier, Stefanie
;
Krüger, Kevin
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 273-294)
.
2014
Persistent link: https://www.econbiz.de/10010354041
Saved in:
2
Sports marketing in Asia
Chang, Dae Ryun
;
Lee, Chungyeol
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 537-563)
.
2011
Persistent link: https://www.econbiz.de/10008738183
Saved in:
3
Public Relations and Social Media im Sport
Suchy, Günther
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 349-374)
.
2011
Persistent link: https://www.econbiz.de/10008738190
Saved in:
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