//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Social web"
~subject:"Sport"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Social web
Sport
Sportmarketing
31
Sports marketing
31
Deutschland
14
Germany
14
Sponsoring
9
Sponsorship
9
Brand management
8
Markenführung
8
Sport event
8
Sportveranstaltung
8
Marketing management
6
Marketingmanagement
6
Sport organization
5
Sportorganisation
5
Professional sports
4
Profisport
4
Sports
4
Brand image
3
Guerilla marketing
3
Guerilla-Marketing
3
Markenimage
3
Brand equity
2
Markenwert
2
Social Web
2
Target group
2
Zielgruppe
2
Advertising effects
1
Advertising media
1
Africa
1
Afrika
1
Antitrust law
1
Asia
1
Asien
1
Athletes
1
Australia
1
Australien
1
Ball game
1
Ballsport
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz im Buch
6
Book section
6
Language
All
German
3
English
3
Author
All
Bühler, André W.
1
Knott, Brendon
1
Krüger, Kevin
1
Lyberger, Mark R.
1
Nufer, Gerd
1
Regier, Stefanie
1
Shank, Matthew D.
1
Stavros, Constantino
1
Stewart, Mark F.
1
Suchy, Günther
1
Swart, Kamilla
1
more ...
less ...
Published in...
All
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
International journal of sports marketing & sponsorship
80
Sport management review
74
European Sport management quarterly : ESMQ
65
Journal of sport management : the official journal of the North American Society of Sport Management
64
International journal of sport management and marketing : IJSMM
61
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of business research : JBR
28
Sport, Business and Management : an international journal ; SBM
18
International journal of sport finance
10
European journal of operational research : EJOR
8
European journal of marketing : EJM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
Tourism management perspectives : TMP
6
Applied economics
5
Journal of sports economics
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Journal of service management
4
Services marketing quarterly
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Die Ökonomie des Sports in den Medien
3
European journal of international management : EJIM
3
Handbook of research on integrating social media into strategic marketing
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of retailing and consumer services
3
Journal of vacation marketing : an international journal
3
Management decision : MD
3
Psychology & marketing
3
Sport marketing in a global environment : strategic perspectives
3
The marketing review
3
The service industries journal
3
Australasian marketing journal
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Business horizons
2
Cogent business & management
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sportmarkenführung in Social Networks
Regier, Stefanie
;
Krüger, Kevin
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 273-294)
.
2014
Persistent link: https://www.econbiz.de/10010354041
Saved in:
2
Sports marketing in Africa
Knott, Brendon
;
Swart, Kamilla
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 565-585)
.
2011
Persistent link: https://www.econbiz.de/10008738182
Saved in:
3
Sports marketing in Australia
Stavros, Constantino
;
Stewart, Mark F.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 511-536)
.
2011
Persistent link: https://www.econbiz.de/10008738184
Saved in:
4
Sports marketing in America
Shank, Matthew D.
;
Lyberger, Mark R.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 485-510)
.
2011
Persistent link: https://www.econbiz.de/10008738185
Saved in:
5
Public Relations and Social Media im Sport
Suchy, Günther
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 349-374)
.
2011
Persistent link: https://www.econbiz.de/10008738190
Saved in:
6
Sponsoring im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 143-173)
.
2011
Persistent link: https://www.econbiz.de/10008738197
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->