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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Sponsoring"
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Sponsoring
Sportmarketing
168
Sports marketing
168
Professional sports
70
Profisport
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Consumer behaviour
68
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Sport event
51
Sportveranstaltung
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Sport
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Sports
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Sponsorship
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Brand management
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Markenführung
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Ball game
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Team
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Marketing management
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team identification
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Corporate social responsibility
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sponsorship
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consumer behavior
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Bühler, André W.
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Jensen, Jonathan A.
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Nufer, Gerd
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Greenhalgh, Greg
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Greenwell, T. Christopher
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Scheinbaum, Angeline Close
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Aiken, Damon
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sports marketing & sponsorship
32
International journal of sport management and marketing : IJSMM
31
Journal of sport management : the official journal of the North American Society of Sport Management
26
Sport management review
22
Journal of business research : JBR
20
European Sport management quarterly : ESMQ
18
European journal of marketing : EJM
11
The journal of business & industrial marketing
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
5
Journal of strategic marketing
4
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Sport, Business and Management : an international journal ; SBM
4
International journal of sport finance
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Strategies in sports marketing : technologies and emerging trends
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Asia Pacific journal of marketing and logistics
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
Journal for global business advancement : JGBA
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
KCS-Schriftenreihe
2
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Services marketing quarterly
2
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ECONIS (ZBW)
35
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1
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
2
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
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3
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
4
If the cause fits, wear it: : jersey sponsorship and the role of congruence, articulation, and CSR-linked marketing
Graeber, Justin
;
Scheinbaum, Angeline Close
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10013411471
Saved in:
5
The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Saved in:
6
An examination of sponsor outcomes at different tiers of IndyCar sponsorship
Evans, Zachary
;
Eddy, Terry
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10013346951
Saved in:
7
Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh
;
Lin, Yi-Hsiu
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
Saved in:
8
Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
9
Better together? : examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors
Kim, Koo Yul
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10012816108
Saved in:
10
How sports sponsorship influences a sponsor's financial performance : a case study from the Korea Baseball Organization
Kim, Hyun-Min
;
Song, Woon Kyung
;
Lee, Sanghak
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 315-327
Persistent link: https://www.econbiz.de/10012816112
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