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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
The marketing review
Entrepreneurial Innovation : Strategy and Competition Aspects
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Neue Herausforderungen an das Dienstleistungsmarketing
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Behavioural sports economics : a research companion
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Interdisciplinary management research XVI ; 1
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Marketing analysis in sport business : global perspectives
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
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Sport marketing in a global environment : strategic perspectives
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
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Strategies in sports marketing : technologies and emerging trends
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The economics of sport and the media
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The evolution of brands : from signals of quality to storehouses of trust
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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Merchandising im Sport
Rohlmann, Peter
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 233-264)
.
2011
Persistent link: https://www.econbiz.de/10008738194
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