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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~subject:"Markenführung"
~type:"article"
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Markenführung
Sportmarketing
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Deutschland
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Marketing management
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Marketingmanagement
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Sponsoring
6
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Sport
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Sportorganisation
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Sports
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Schilhaneck, Michael
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of sport management and marketing : IJSMM
32
Sport marketing quarterly : preferred journal of the Sport Marketing Association
28
International journal of sports marketing & sponsorship
27
European Sport management quarterly : ESMQ
23
Sport management review
21
Journal of sport management : the official journal of the North American Society of Sport Management
19
Journal of strategic marketing
9
Journal of business research : JBR
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
7
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Sport, Business and Management : an international journal ; SBM
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
Journal of promotion management : JPM
3
The journal of product & brand management
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of historical research in marketing
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The marketing review
2
Australasian marketing journal
1
Business and Economic Research : BER
1
Cogent business & management
1
DBS business review : an international academic collaboration
1
Digital business
1
Economic research
1
Entrepreneurial Innovation : Strategy and Competition Aspects
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Markenmanagement im Sport
Schilhaneck, Michael
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 117-141)
.
2011
Persistent link: https://www.econbiz.de/10008738198
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