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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Business management review : journal of the University of Dar es Salaam Business School"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing intelligence & planning
Business management review : journal of the University of Dar es Salaam Business School
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The mediating role of brand involvement in the social media use-marketing communication effectiveness relationship : a case of selected entertainment smes in Uganda
Musiime, Andrew
;
Mwaipopo, Lufumbi
- In:
Business management review : journal of the University …
22
(
2019
)
2
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012062785
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"Lights, camera, action...!" : marketing film locations to Hollywood
Hudson, Simon
;
Tung, Vincent Wing Sun
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 188-205
Persistent link: https://www.econbiz.de/10003989406
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