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isPartOf:"Marketing intelligence & planning"
~isPartOf:"International entrepreneurship and management journal"
~subject:"Strategic management"
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Search: subject_exact:"Marketingplanung"
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Strategic management
Marketing management
99
Marketingmanagement
99
Firm performance
20
Unternehmenserfolg
20
KMU
18
SME
18
Marketing
17
Consumer behaviour
14
Konsumentenverhalten
14
Strategisches Management
10
Entrepreneurship
9
Entrepreneurship approach
9
Internet marketing
9
Market research
9
Marktforschung
9
Online-Marketing
9
Beziehungsmarketing
8
Business start-up
8
Marketing strategy
8
Relationship marketing
8
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8
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7
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7
Markenführung
7
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Internationales Marketing
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Gilmore, Audrey
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Beliaeva, Tatiana
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Didonet, Simone Regina
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Finoti, Lucas
1
Gafforova, Elena
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Holbrook, Morris B.
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Jing, Li
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Johnson, Michael
1
Kraus, Sascha
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Lee, Yan Yin
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Martins, Tomás Sparano
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Miles, Morgan
1
Mohammad Falahat
1
O'Dwyer, Michele
1
Sarmaniotis, Christos
1
Schmidt, Marcus
1
Song, Lin
1
Soto-Acosta, Pedro
1
Thurasamy Ramayah
1
Toaldo, Ana Maria
1
Tollin, Karin
1
Wales, William
1
Širokova, Galina V.
1
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Marketing intelligence & planning
International entrepreneurship and management journal
Journal of business research : JBR
30
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
22
European journal of marketing : EJM
11
SpringerLink / Bücher
11
The journal of business & industrial marketing
9
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Gabler Edition Wissenschaft
5
Journal of business strategy
5
Macquarie economics research papers
5
Springer eBook Collection
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Lehrbuch
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal for global business advancement : JGBA
3
Journal of business case studies
3
Journal of business-to-business marketing
3
Journal of communication management : an international journal
3
LEA's communication series
3
Management decision : MD
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
Entrepreneurial, market, learning and networking orientations as determinants of business capability and international performance : the contingent role of government support
Mohammad Falahat
;
Lee, Yan Yin
;
Soto-Acosta, Pedro
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
4
,
pp. 1759-1780
Persistent link: https://www.econbiz.de/10012703300
Saved in:
2
Benefiting from economic crisis? : strategic orientation effects, trade-offs, and configurations with resource availability on SME performance
Beliaeva, Tatiana
;
Širokova, Galina V.
;
Wales, William
; …
- In:
International entrepreneurship and management journal
16
(
2020
)
1
,
pp. 165-194
Persistent link: https://www.econbiz.de/10012226412
Saved in:
3
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas
;
Didonet, Simone Regina
;
Toaldo, Ana Maria
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
Saved in:
4
Strategic orientation and performance of new ventures : empirical studies based on entrepreneurial activities in China
Song, Lin
;
Jing, Li
- In:
International entrepreneurship and management journal
13
(
2017
)
4
,
pp. 989-1012
Persistent link: https://www.econbiz.de/10011950575
Saved in:
5
The marketing manager as a jazz musician
Holbrook, Morris B.
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 958-965
Persistent link: https://www.econbiz.de/10011447856
Saved in:
6
Marketing's contribution from the perspective of marketing executives
Tollin, Karin
;
Schmidt, Marcus
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
Saved in:
7
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
8
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 698-727
Persistent link: https://www.econbiz.de/10010226578
Saved in:
9
Editorial: strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
;
Kraus, Sascha
;
O'Dwyer, Michele
; …
- In:
International entrepreneurship and management journal
8
(
2012
)
2
,
pp. 141-143
Persistent link: https://www.econbiz.de/10010219536
Saved in:
10
Special issue: Strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009718145
Saved in:
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