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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~person:"Wilbur, Kenneth C."
~source:"econis"
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Marketing intelligence & planning
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
2
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
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