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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Inoue, Yuhei"
~source:"econis"
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Marketing intelligence & planning
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
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