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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of media economics"
~type_genre:"Aufsatz in Zeitschrift"
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Fernsehwerbung
26
Television advertising
26
Advertising effects
8
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8
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8
Consumer behaviour
7
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Aufsatz in Zeitschrift
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Kind, Hans Jarle
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Abhishek
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Aitken, Robert
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Andronikidis, Andreas I.
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Arrazola Vacas, María
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Bel, Germà
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Marketing intelligence & planning
Psychology & marketing
The journal of media economics
Journal of advertising research
74
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
International journal of advertising : the review of marketing communications
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
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European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
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Journal of media business studies
4
Marketing letters : a journal of research in marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
3
International journal of industrial organization
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sports marketing & sponsorship
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of sport management : the official journal of the North American Society of Sport Management
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Management science : journal of the Institute for Operations Research and the Management Sciences
3
Media-Perspektiven
3
Quantitative marketing and economics : QME
3
The journal of consumer marketing
3
The journal of industrial economics
3
Tourism management : research, policies, practice
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Canadian journal of agricultural economics : CJAE
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ECONIS (ZBW)
26
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21
Competition for viewers and advertisers in a TV oligopoly
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
The journal of media economics
20
(
2007
)
3
,
pp. 211-233
Persistent link: https://www.econbiz.de/10003559720
Saved in:
22
A deeper look at the economics of advertiser support for television : the implications of consumption-differentiate viewers and ad addressability
Kim, Eun-mee
;
Wildman, Steven S.
- In:
The journal of media economics
19
(
2006
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10003283970
Saved in:
23
Broadcast network television, 1955 - 2003 : the pursuit of advertising and the decline of diversity
Einstein, Mara
- In:
The journal of media economics
17
(
2004
)
2
,
pp. 145-155
Persistent link: https://www.econbiz.de/10002032366
Saved in:
24
The peoplemeter wars : a case study of technological innovation and diffusion in the ratings industry
Buzzard, Karen S. F.
- In:
The journal of media economics
15
(
2002
)
4
,
pp. 273-291
Persistent link: https://www.econbiz.de/10001710458
Saved in:
25
Choice versus chance : using brand equity theory to explore TV audience lead-in effects, a case study
McDowell, Walter
;
Sutherland, John
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10001513103
Saved in:
26
The market information system and personalized exchange : business practices in the market for television audiences
Phalen, Patricia F.
- In:
The journal of media economics
11
(
1998
)
4
,
pp. 17-34
Persistent link: https://www.econbiz.de/10001249566
Saved in:
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