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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Inoue, Yuhei"
~person:"Phau, Ian"
~source:"econis"
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Advertising effects
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Marketing intelligence & planning
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of advertising research
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
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2
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
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