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isPartOf:"Marketing intelligence & planning"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~subject:"Strategic management"
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Strategic management
Marketing management
92
Marketingmanagement
92
Marketing
17
Consumer behaviour
15
Konsumentenverhalten
15
KMU
11
SME
11
Brand management
9
Firm performance
9
Internet marketing
9
Markenführung
9
Market research
9
Marktforschung
9
Online-Marketing
9
Strategisches Management
9
Unternehmenserfolg
9
Beziehungsmarketing
8
Marketing strategy
8
Relationship marketing
8
Competitive advantage
6
Market segmentation
6
Marktsegmentierung
6
USA
6
United States
6
Wettbewerbsvorteil
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Brand image
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Großbritannien
5
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Vrontis, Demetris
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Christofi, Michael
1
Didonet, Simone Regina
1
Finoti, Lucas
1
Holbrook, Morris B.
1
Johnson, Michael
1
Kaufmann, Hans Rüdiger
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Leonidou, Erasmia
1
Martins, Tomás Sparano
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Periyasamy, Girija
1
Rangaswamy, Easwaramoorthy
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Rossi, Matteo
1
Sarmaniotis, Christos
1
Schmidt, Marcus
1
Shalender, Kumar
1
Sharma, Naman
1
Srinivasan, Uma Rani
1
Thrassou, Alkis
1
Toaldo, Ana Maria
1
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Marketing intelligence & planning
World review of entrepreneurship, management and sustainable development
Journal of business research : JBR
30
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
22
European journal of marketing : EJM
11
SpringerLink / Bücher
11
The journal of business & industrial marketing
9
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Gabler Edition Wissenschaft
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Macquarie economics research papers
5
Springer eBook Collection
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Lehrbuch
4
Acta Universitatis Danubius / Oeconomica
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal for global business advancement : JGBA
3
Journal of business case studies
3
Journal of business-to-business marketing
3
Journal of communication management : an international journal
3
LEA's communication series
3
Management decision : MD
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ECONIS (ZBW)
9
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1
Fashion clothing : retailers' perspective and business strategies focusing on market segmentation
Rangaswamy, Easwaramoorthy
;
Periyasamy, Girija
; …
- In:
World review of entrepreneurship, management and …
19
(
2023
)
1/2
,
pp. 31-46
Persistent link: https://www.econbiz.de/10013477545
Saved in:
2
Integrating strategic flexibility and marketing system to achieve sustainable competitive advantage : conceptual refinement and framework
Shalender, Kumar
;
Sharma, Naman
- In:
World review of entrepreneurship, management and …
18
(
2022
)
1/2
,
pp. 175-194
Persistent link: https://www.econbiz.de/10012887567
Saved in:
3
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas
;
Didonet, Simone Regina
;
Toaldo, Ana Maria
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
Saved in:
4
The marketing manager as a jazz musician
Holbrook, Morris B.
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 958-965
Persistent link: https://www.econbiz.de/10011447856
Saved in:
5
Marketing's contribution from the perspective of marketing executives
Tollin, Karin
;
Schmidt, Marcus
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
Saved in:
6
Agro business in a changing competitive environment : Campania firms' strategic, marketing and financial choices
Rossi, Matteo
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
Saved in:
7
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
8
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 698-727
Persistent link: https://www.econbiz.de/10010226578
Saved in:
9
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
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