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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Werbemusik"
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Werbemusik
Advertising music
5
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4
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2
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2
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1
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1
Kouril, Michal
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Marketing letters : a journal of research in marketing
Journal of advertising : official publication of the American Academy of Advertising
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
19
SpringerLink / Bücher
6
Journal of retailing and consumer services
5
Psychology & marketing
4
Journal of advertising research
3
The journal of consumer marketing
3
Designing and communicating experience
2
International journal of advertising : the review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
Research
2
Springer eBook Collection / Business and Economics
2
The international review of retail, distribution and consumer research
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Transnational studies in jazz
2
essentials
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Asia Pacific journal of marketing and logistics
1
Branded spaces : experience enactments and entanglements
1
Cutting edge international research
1
Economy 4.0 and the COVID-19 pandemic : a review of research
1
European journal of marketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Innovation in advertising and branding communication
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
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Journal of business strategy
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Journal of international consumer marketing
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Journal of international marketing and marketing research
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ECONIS (ZBW)
5
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1
Effects of music in advertising : three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting
Vermeulen, Ivar
;
Beukeboom, Camiel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 53-61
Persistent link: https://www.econbiz.de/10011453859
Saved in:
2
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
3
Creating brand personality with brand names
Klink, Richard R.
;
Athaide, Gerard A.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10009530081
Saved in:
4
It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.
;
Spangenberg, Eric R.
;
Herrmann, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
Saved in:
5
The effects of advertisement picture likeability on information search and brand choice
Obermiller, Carl
;
Sawyer, Alan G.
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10009160252
Saved in:
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