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isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand"
~subject:"Marketing management"
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Brand
Marketing management
Brand loyalty
8
Markentreue
8
Beziehungsmarketing
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Consumer behaviour
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Konsumentenverhalten
4
Relationship marketing
4
Brand management
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Handelsmarke
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González-Benito, Óscar
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
21
The journal of product & brand management
20
Journal of business research : JBR
14
The journal of brand management : an international journal
14
Asia Pacific journal of marketing and logistics
9
European journal of marketing : EJM
7
International journal of internet marketing and advertising : IJIMA
7
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Cogent business & management
5
Global business review
5
International journal of hospitality management
5
Australasian marketing journal
4
International journal of contemporary hospitality management
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Pakistan journal of commerce and social sciences
3
African journal of economic and management studies : AJEMS
2
Asian Academy of Management journal : AAMJ
2
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
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Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
2
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
3
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
Saved in:
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