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isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand management"
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Brand management
Brand loyalty
8
Markentreue
8
Beziehungsmarketing
4
Consumer behaviour
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Konsumentenverhalten
4
Relationship marketing
4
Handelsmarke
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Marketing letters : a journal of research in marketing
The journal of product & brand management
25
Journal of retailing and consumer services
24
The journal of brand management : an international journal
19
Journal of business research : JBR
15
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
8
International journal of internet marketing and advertising : IJIMA
8
European journal of marketing : EJM
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Cogent business & management
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australasian marketing journal
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Psychology & marketing
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of consumer studies
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Management decision : MD
3
Pakistan journal of commerce and social sciences
3
SpringerLink / Bücher
3
The Lahore journal of business
3
The journal of business & industrial marketing
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Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
2
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
3
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
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