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isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Sound symbolism"
~subject:"Werbewirkung"
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Werbewirkung
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Marketing letters : a journal of research in marketing
Psychology & marketing
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International journal of advertising : the review of marketing communications
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Asia Pacific journal of marketing and logistics
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
2
The effects of advertisement picture likeability on information search and brand choice
Obermiller, Carl
;
Sawyer, Alan G.
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10009160252
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