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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Discussion paper / Center for Economic Research, Tilburg University"
~isPartOf:"The journal of industrial economics"
~subject:"Advertising"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Discussion paper / Center for Economic Research, Tilburg University
The journal of industrial economics
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Entry of platforms into complementary hardware access product markets
Sharma, Siddhartha
;
Mehra, Amit
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 325-343
Persistent link: https://www.econbiz.de/10012504964
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2
A theory of combative advertising
Chen, Yuxin
;
Joshi, Yogesh V.
;
Raju, Jagmohan Singh
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003858464
Saved in:
3
Informative advertising competition
LeBlanc, Greg
- In:
The journal of industrial economics
46
(
1998
)
1
,
pp. 63-77
Persistent link: https://www.econbiz.de/10001237758
Saved in:
4
Price competition and advertising in oligopoly
Bester, Helmut
;
Petrakēs, Emmanuēl
-
1992
Persistent link: https://www.econbiz.de/10000842124
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