//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"European journal of marketing : EJM"
~person:"Fossen, Beth L."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
3
Internet marketing
3
Online-Marketing
3
Werbewirkung
3
Consumer behaviour
2
Konsumentenverhalten
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
online word-of-mouth
2
social media
2
Brand image
1
Brand management
1
Fernsehwerbung
1
Markenführung
1
Markenimage
1
Product Placement
1
Product placement
1
Television advertising
1
Website
1
ad effectiveness
1
advertising
1
brand strategy
1
branded entertainment
1
political marketing
1
product placement
1
quasi-experiment
1
social TV
1
television
1
television advertising
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Fossen, Beth L.
Tucker, Catherine
9
Sayedi, Amin
5
Goldfarb, Avi
4
Schweidel, David A.
4
Wilbur, Kenneth C.
4
Carrillat, François A.
3
Dahlén, Micael
3
Jerath, Kinshuk
3
Rutz, Oliver J.
3
Zhu, Yi
3
Astous, Alain d'
2
Cauberghe, Veroline
2
Chung, Doug J.
2
Danaher, Peter J.
2
Ghose, Anindya
2
Gordon, Brett R.
2
Hartmann, Wesley R.
2
Hartnett, Nicole
2
Hill, Shawndra
2
Johnson, Garrett A.
2
Katona, Zsolt
2
Krishnamurthi, Lakshman
2
Lewis, Michael
2
Lodish, Leonard M.
2
Lu, Shijie
2
Luo, Xueming
2
Matwyshyn, Andrea M.
2
Mazodier, Marc
2
McAlister, Leigh
2
Plakoyiannaki, Emmanuella
2
Romaniuk, Jenni
2
Sahni, Navdeep S.
2
Shachar, Ron
2
Shin, Woochoel
2
Simonov, Andrey
2
Spotts, Harlan E.
2
Teixeira, Thales
2
Trusov, Michael
2
Weinberger, Marc G.
2
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
European journal of marketing : EJM
Journal of the Academy of Marketing Science
1
Quantitative marketing and economics : QME
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
2
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
3
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->