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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Brand image"
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Brand image
Advertising effects
150
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150
Advertising
86
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86
Internet marketing
73
Online-Marketing
73
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67
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Chang, Chia-hsin
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1
García, Nuria Alonso
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of current issues and research in advertising : JCIRA
Journal of business research : JBR
44
Journal of marketing communications
37
The journal of product & brand management
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of advertising : the review of marketing communications
24
Psychology & marketing
21
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of advertising research
16
Journal of promotion management : innovations in planning and applied research
16
Journal of retailing and consumer services
16
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing letters : a journal of research in marketing
14
European journal of marketing : EJM
13
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing : ZFP ; journal of research and management
10
Marketing intelligence & planning
10
International journal of hospitality management
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
SpringerLink / Bücher
8
The journal of consumer marketing
8
Journal of the Academy of Marketing Science
7
International journal of sports marketing & sponsorship
6
Tourism management : research, policies, practice
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing research : JMR
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Gabler Edition Wissenschaft / Innovatives Markenmanagement
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
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ECONIS (ZBW)
9
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9
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1
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
2
Ad authenticity : an alternative explanation of advertising's effect on established brand attitudes
Miller, Felicia M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 177-194
Persistent link: https://www.econbiz.de/10011304682
Saved in:
3
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
4
Consumers' responses to positive and negative comparative advertisements : the moderating effect of current brand usage
Muehling, Darrel D.
;
Laczniak, Russell N.
;
Ehrich, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10009770222
Saved in:
5
The effects of language on attitudes toward advertisements and brands trust in Mexico
García, Nuria Alonso
;
Chelminski, Piotr
;
Hernández, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10009770272
Saved in:
6
Self-concept, product involvement, and responses to self-congruent advertising
Xue, Fei
;
Phelps, Joseph E.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009770284
Saved in:
7
Advertising and consumers' communications
Kuksov, Dmitri
;
Shachar, Ron
;
Wang, Kangkang
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10009736689
Saved in:
8
Advertising effectiveness and the match-up hypothesis : examining spokesperson sex, attractiveness type, and product image
Lien, Nai-hwa
;
Chou, Hsuan-yi
;
Chang, Chia-hsin
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 282-300
Persistent link: https://www.econbiz.de/10009671470
Saved in:
9
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
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