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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Pauwels, Koen"
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Marketing management
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Pauwels, Koen
Esteban-Bravo, Mercedes
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
MSI reports : working paper series
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing in a digital world
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Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
Saved in:
2
Marketing's profit impact : quantifying online and off-line funnel progression
Wiesel, Thorsten
;
Pauwels, Koen
;
Arts, Joep
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 604-611
Persistent link: https://www.econbiz.de/10009299495
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