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isPartOf:"Marketing theory"
~isPartOf:"Neue Konzepte der Ökonomik : Unternehmen zwischen Nachhaltigkeit, Kultur und Ethik ; Festschrift für Reinhard Pfriem zum 60. Geburtstag"
~person:"Varman, Rohit"
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Marketing theory
Neue Konzepte der Ökonomik : Unternehmen zwischen Nachhaltigkeit, Kultur und Ethik ; Festschrift für Reinhard Pfriem zum 60. Geburtstag
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Weaving a web : subaltern consumers, rising consumer culture, and television
Varman, Rohit
;
Belk, Russell W.
- In:
Marketing theory
8
(
2008
)
3
,
pp. 227-252
Persistent link: https://www.econbiz.de/10003750740
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