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~subject:"Conflictual value co-creation"
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Interactive value formation in interorganizational relationships : dynamic interchange between value co-creation, no-creation, and co-destruction
Makkonen, Hannu
;
Ilkkonen, Rami
- In:
Marketing theory
17
(
2017
)
4
,
pp. 517-535
Persistent link: https://www.econbiz.de/10011825051
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2
Co-creation and co-destruction : a practice-theory based study of interactive value formation
Echeverri, Per
;
Skålén, Per
- In:
Marketing theory
11
(
2011
)
3
,
pp. 351-373
Persistent link: https://www.econbiz.de/10009355151
Saved in:
3
Ethics and value in customer co-production
Arvidsson, Adam
- In:
Marketing theory
11
(
2011
)
3
,
pp. 261-278
Persistent link: https://www.econbiz.de/10009355183
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