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isPartOf:"Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Advertising effects"
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Advertising effects
Nonprofit marketing
37
Nonprofit-Marketing
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Social Marketing
32
Social marketing
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19
Nonprofit-Organisation
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Consumer behaviour
14
Fundraising
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Al-Wugayan, Adel A. A.
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Cassia, Fabio
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Gainforth, Heather L.
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Jarvis, Jocelyn W.
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Latimer-Cheung, Amy E.
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
International review on public and non-profit marketing
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of business research : JBR
9
International journal of advertising : the quarterly review of marketing communications
8
Health marketing quarterly
7
Journal of marketing communications
7
Journal of advertising research
6
International journal of nonprofit & voluntary sector marketing
4
Journal of current issues and research in advertising : JCIRA
4
Psychology & marketing
4
International journal of advertising : the review of marketing communications
3
Journal of nonprofit & public sector marketing
3
Journal of promotion management : JPM
3
Breaking new ground in theory and practice
2
Cutting edge international research
2
European journal of marketing
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of social marketing : JSOCM
2
Research
2
Asia-Pacific journal of business administration
1
Australian journal of management
1
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
1
Bridging the gap between advertising academia and practice
1
Cogent business & management
1
Cowles Foundation discussion paper
1
European business review
1
European journal of marketing : EJM
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Gabler Edition Wissenschaft
1
Green advertising and the reluctant consumer
1
Information economics and policy : IEP
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management, economics and social sciences : IJMESS
1
International journal of sport management and marketing : IJSMM
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer marketing
1
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1
The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina
;
Cassia, Fabio
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10013168352
Saved in:
2
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
3
Exploring the communication effects of message framing of smoking cessation advertising on smokers' mental processes
Yang, Dong Jenn
- In:
International review on public and non-profit marketing
15
(
2018
)
3
,
pp. 315-332
Persistent link: https://www.econbiz.de/10011918526
Saved in:
4
Investigating the effect of message framing on parents' engagement with advertisements promoting child physical activity
Jarvis, Jocelyn W.
;
Gainforth, Heather L.
; …
- In:
International review on public and non-profit marketing
11
(
2014
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10010413079
Saved in:
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