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isPartOf:"Media-Perspektiven"
~isPartOf:"The journal of industrial economics"
~type_genre:"Article in journal"
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Fernsehwerbung
6
Television advertising
6
Theorie
2
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USA
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United States
2
1945-1960
1
Advertising effects
1
Beer
1
Bibliometrics
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Bier
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Article in journal
Aufsatz in Zeitschrift
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George, Lisa M.
1
Gleich, Uli
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Hofsümmer, Karl-Heinz
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Reisinger, Markus
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Ressner, Ludwig
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Schmidtke, Richard
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Stipp, Horst
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Media-Perspektiven
The journal of industrial economics
Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
International journal of advertising : the review of marketing communications
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
3
International journal of industrial organization
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sports marketing & sponsorship
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing
3
Journal of marketing research : JMR
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Quantitative marketing and economics : QME
3
The journal of consumer marketing
3
Tourism management : research, policies, practice
3
Canadian journal of agricultural economics : CJAE
2
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ECONIS (ZBW)
6
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1
Two-sided markets with pecuniary and participation externalities
Reisinger, Markus
;
Ressner, Ludwig
;
Schmidtke, Richard
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 32-57
Persistent link: https://www.econbiz.de/10003814869
Saved in:
2
National television and the market for local products : the case of beer
George, Lisa M.
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10003814872
Saved in:
3
Werbung und Festplattenrecorder : kann Werbung auch im Schnelldurchlauf wirken?
Stipp, Horst
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 299-306
Persistent link: https://www.econbiz.de/10003731130
Saved in:
4
Wert und Relevanz der Werbung im öffentlich-rechtlichen Rundfunk : Anmerkungen zu einer aktuellen Debatte
Ridder, Christa-Maria
;
Hofsümmer, Karl-Heinz
- In:
Media-Perspektiven
(
2008
)
2
,
pp. 50-57
Persistent link: https://www.econbiz.de/10003650337
Saved in:
5
Aktuelle Ergebnisse der Werbewirkungsforschung
Gleich, Uli
- In:
Media-Perspektiven
(
2007
)
12
,
pp. 642-648
Persistent link: https://www.econbiz.de/10003611517
Saved in:
6
The choice of commercial breaks in television programs : the number, length and timing
Zhou, Wen
- In:
The journal of industrial economics
52
(
2004
)
3
,
pp. 315-326
Persistent link: https://www.econbiz.de/10002265274
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