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isPartOf:"Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie"
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International market segmentation
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Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
International journal of hospitality management
7
Tourism management : research, policies, practice
6
Harvard-Business-Manager : das Wissen der Besten
4
Harvard business review : HBR
3
International journal of productivity and quality management : IJPQM
2
Advanced digital marketing strategies in a data-driven era
1
Asian business & management
1
Benchmarking : an international journal ; BIJ
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Business history
1
Cases on sustainable human resources management in the Middle East and Asia
1
Commercial homes in tourism : an international perspective
1
Coworking als Revolution der Arbeitswelt : von Corporate Coworking bis zu Workation
1
Delovni zvezki / Raziskovalni Center Ekonomske Fakultete
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Entrepreneurship and SME management across Africa : context, challenges, cases
1
European accounting review
1
Handbook of hospitality strategic management
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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Hospitality Development : Hotelprojekte erfolgreich planen und umsetzen
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IHA Edition Hotellerie
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Innen beginnen : von der internen Kommunikation zum Internal Branding
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Innovation and entrepreneurship : successful start-ups and businesses in emerging economies
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business
1
International journal of management & enterprise development : IJMED
1
International journal of services and operations management
1
International journal of technology marketing : IJTMkt
1
Japanese project management : KPM - innovation, development and improvement
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Journal for international business and entrepreneurship development
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Journal of business case studies
1
Journal of business strategy
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
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Journal of revenue and pricing management
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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Der "Schindlerhof" : eine Marke für sich
Kobjoll, Nicole
- In:
Mit der Marke zum Erfolg : Markenmanagement in …
,
(pp. 281-295)
.
2011
Persistent link: https://www.econbiz.de/10008807023
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2
Multi-Marken Portfolios und Markenarchitektur : in der internationalen Hotellerie am Beispiel von Marriott International Inc.
Zehle, Frank
- In:
Mit der Marke zum Erfolg : Markenmanagement in …
,
(pp. 267-280)
.
2011
Persistent link: https://www.econbiz.de/10008807024
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3
25hours Hotels : ein Markenzwerg macht von sich reden
Hoffmann, Christoph
;
Marti, Bruno
- In:
Mit der Marke zum Erfolg : Markenmanagement in …
,
(pp. 248-256)
.
2011
Persistent link: https://www.econbiz.de/10008807026
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