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isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
type_genre:"Hochschulschrift"
~isPartOf:"Basler Schriften zum Marketing"
~isPartOf:"Research"
~person:"Lasotta, Kristina"
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Integrierte Kommunikation in mehrstufigen Märkten : theoretische und empirische Analyse am Beispiel der Schweizer Mobilfunkbranche
Lasotta, Kristina
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2007
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1. Aufl.
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