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isPartOf:"Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~source:"econis"
~subject:"Messung"
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
Journal of advertising : official publication of the American Academy of Advertising
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Wie man den Emotionswert von Produkten messen kann
Stürmer, Ralf
;
Schmidt, Jennifer
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 115-131)
.
2014
Persistent link: https://www.econbiz.de/10010341965
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