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isPartOf:"Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~source:"econis"
~subject:"Werbung"
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Werbung
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
6
Psychology & marketing
3
European research studies
2
International journal of internet marketing and advertising : IJIMA
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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European journal of marketing
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International journal of business innovation and research : IJBIR
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International journal of technology marketing : IJTMkt
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Journal of marketing communications
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ECONIS (ZBW)
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Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Bagozzi, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
Saved in:
2
The impact of medium context on bilingual consumers' responses to code-switched advertising
Bishop, Melissa M.
;
Peterson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
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