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isPartOf:"Optimal bundling : marketing strategies for improving economic performance ; with 48 tables"
~subject:"Kfz-Markt"
~subject:"Theory"
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Herrmann, Andreas
2
Mahajan, Vijay
2
Wuebker, Georg
2
Yadav, Manjit S.
2
Fürderer, Ralph
1
Higie Coulter, Robin
1
Huber, Frank
1
Huchzermeier, Arnd
1
Monroe, Kent B.
1
Schrage, Linus E.
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
International journal of industrial organization
15
European journal of operational research : EJOR
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Economics letters
10
Gabler Edition Wissenschaft
10
International journal of production economics
10
Journal of economic theory
10
Games and economic behavior
9
Discussion paper / Centre for Economic Policy Research
8
The Rand journal of economics
8
Europäische Hochschulschriften / 5
7
International journal of production research
7
The journal of industrial economics
7
Cowles Foundation discussion paper
6
Erfolgreich mit After Sales Services : Geschäftsstrategien für Servicemanagement und Ersatzteillogistik
6
Information economics and policy : IEP
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Review of industrial organization : RIO
6
Springer eBook Collection / Business and Economics
6
SpringerLink / Bücher
6
The Harvard John M. Olin discussion paper series
6
Working paper / National Bureau of Economic Research, Inc.
6
Working papers / TSE : WP
6
American economic journal : a journal of the American Economic Association
5
Computers & operations research : and their applications to problems of world concern ; an international journal
5
Dienstleistungsoffensive - Wachstumschancen intelligent nutzen
5
Economic inquiry : journal of the Western Economic Association International
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of management information systems : JMIS
5
NBER Working Paper
5
NBER working paper series
5
Neue betriebswirtschaftliche Forschung : Nbf
5
CESifo working papers
4
IDEI working papers
4
Journal of economics & management strategy : JEMS
4
Journal of retailing
4
Kundenbeziehungen im Dienstleistungsbereich
4
Pricing tactics, strategies, and outcomes ; Vol. 2
4
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
4
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1
Stochastic option bundling and bundle pricing
Fürderer, Ralph
;
Huchzermeier, Arnd
;
Schrage, Linus E.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 61-86)
.
1999
Persistent link: https://www.econbiz.de/10001425119
Saved in:
2
A conjoint analysis-based procedure to measure reservation price and to optimally price product bundles/ Georg Wuebker and Vijay Mahajan
Wuebker, Georg
;
Mahajan, Vijay
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 157-174)
.
1999
Persistent link: https://www.econbiz.de/10001425122
Saved in:
3
Consumers prior purchase intentions and their evaluation of savings on product bundles
Suri, Rajneesh
;
Monroe, Kent B.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 177-194)
.
1999
Persistent link: https://www.econbiz.de/10001425128
Saved in:
4
Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg
;
Mahajan, Vijay
;
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 195-208)
.
1999
Persistent link: https://www.econbiz.de/10001425129
Saved in:
5
How buyers evaluate product bundles: a model of anchoring and adjustment
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 209-235)
.
1999
Persistent link: https://www.econbiz.de/10001425131
Saved in:
6
Evaluating multidimensional prices in the bundling context
Herrmann, Andreas
;
Wricke, Martin
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 237-251)
.
1999
Persistent link: https://www.econbiz.de/10001425135
Saved in:
7
Product and service bundling decisions and their effects on purchase intention
Herrmann, Andreas
;
Huber, Frank
;
Higie Coulter, Robin
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 253-267)
.
1999
Persistent link: https://www.econbiz.de/10001425139
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