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isPartOf:"Optimal bundling : marketing strategies for improving economic performance ; with 48 tables"
~subject:"Kfz-Markt"
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Kfz-Markt
Bundling strategy
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Leistungsbündel
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Theorie
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Consumer behaviour
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Deutschland
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Estimation
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Germany
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Hotel industry
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Hotellerie
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Low-cost strategy
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Market research
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Market segmentation
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Marketing theory
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Marketingtheorie
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Marktforschung
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Marktsegmentierung
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Niedrigpreisstrategie
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Nutzen
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Preismanagement
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Herrmann, Andreas
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Huber, Frank
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Gabler Edition Wissenschaft
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Product and service bundling decisions and their effects on purchase intention
Herrmann, Andreas
;
Huber, Frank
;
Higie Coulter, Robin
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 253-267)
.
1999
Persistent link: https://www.econbiz.de/10001425139
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