//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Optimal bundling : marketing strategies for improving economic performance ; with 48 tables"
~subject:"Niedrigpreisstrategie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Preisbündelung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Niedrigpreisstrategie
Bundling strategy
8
Leistungsbündel
8
Theorie
7
Theory
7
Consumer behaviour
6
Konsumentenverhalten
6
Deutschland
3
Estimation
3
Germany
3
Schätzung
3
Automotive market
1
Conjoint analysis
1
Conjoint-Analyse
1
Dienstleistungsmarketing
1
Hotel industry
1
Hotellerie
1
Kfz-Markt
1
Low-cost strategy
1
Market research
1
Market segmentation
1
Marketing theory
1
Marketingtheorie
1
Marktforschung
1
Marktsegmentierung
1
Nutzen
1
Preismanagement
1
Pricing strategy
1
Sales promotion
1
Savings
1
Services marketing
1
Sparen
1
Utility
1
Verkaufsförderung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Mahajan, Vijay
1
Wuebker, Georg
1
Yadav, Manjit S.
1
Published in...
All
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
CESifo working papers
1
Discussion paper / Centre for Economic Policy Research
1
International journal of hospitality management
1
Journal of air transport management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Schmalenbach business review : sbr
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg
;
Mahajan, Vijay
;
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 195-208)
.
1999
Persistent link: https://www.econbiz.de/10001425129
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->