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isPartOf:"Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Deleersnyder, Barbara"
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
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