//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Concurrent engineering"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
New product development
63
Produktentwicklung
63
Innovation
27
Innovation management
24
Innovationsmanagement
24
Consumer behaviour
11
Konsumentenverhalten
11
Innovation diffusion
10
Innovationsdiffusion
10
Product design
8
Produktgestaltung
8
Customer integration
6
Kundenintegration
6
Social Web
6
Social web
6
Theorie
6
Theory
6
innovation
6
Brand management
5
Markenführung
5
Beziehungsmarketing
4
Business network
4
Competition
4
Knowledge transfer
4
Learning organization
4
Learning process
4
Lernende Organisation
4
Lernprozess
4
Marketing management
4
Marketingmanagement
4
New products
4
Preismanagement
4
Pricing strategy
4
Relationship marketing
4
USA
4
United States
4
Unternehmensnetzwerk
4
Viral marketing
4
Wettbewerb
4
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Chattopadhyay, Amitava
1
Chaudhuri, Malika
1
Goldenberg, Jacob
1
Hennig-Thurau, Thorsten
1
Krishnan, Trichy V.
1
Marchand, André
1
Moldovan, Sarit
1
Nguyen, Hang T.
1
Seetharaman, Seethu
1
Vakratsas, Demetrios
1
Wiertz, Caroline
1
more ...
less ...
Published in...
All
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
3
International journal of production research
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
Decision sciences : DS
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Electronic commerce & digital markets : ecm
1
Electronic commerce research
1
European journal of marketing : EJM
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of research on new product development
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of markets and business systems
1
International journal of production economics
1
Journal of advertising research
1
Journal of information & knowledge management : JIKM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Kundenintegration 2.0
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Managing service quality : MSQ ; an international journal
1
Marketing : ZFP ; journal of research and management
1
Operations research
1
Preprinty NIU VŠE / 9
1
Proceedings of the 12th European Conference on Knowledge Management ; Vol. 2
1
Psychology & marketing
1
Reihe Medienökonomie
1
Reihe: Marketing : MAR
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
2
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Saved in:
3
The multiple roles of interpersonal communication in new product growth
Krishnan, Trichy V.
;
Seetharaman, Seethu
;
Vakratsas, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 292-305
Persistent link: https://www.econbiz.de/10009613713
Saved in:
4
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->