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isPartOf:"Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations"
~isPartOf:"Organizational research methods : ORM"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenführung"
~subject:"Unternehmenskultur"
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Search: subject_exact:"Narrative Methode"
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
Organizational research methods : ORM
The journal of brand management : an international journal
Journal of organizational change management
9
Human relations
5
SpringerLink / Bücher
5
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4
Human relations : towards the integration of the social sciences
4
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
4
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4
The journal of product & brand management
4
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3
Corporate communications : an international journal
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Journal of strategic marketing
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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BestMasters
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business ethics : JOBE
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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Management learning : the journal for managerial and organizational learning
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Qualitative research in organizations and management : an international journal
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Redmarka : revista de marketing aplicado
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Administrative science quarterly : ASQ
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Arctic narratives : brewing a brand with neolocalism
Ikäheimo, Janne P.
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 374-387
Persistent link: https://www.econbiz.de/10012550322
Saved in:
3
The role of storytelling in the creation of brand love : the PANDORA case
Dias, Patrícia
;
Cavalheiro, Rita
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10013170505
Saved in:
4
Methodological socialization and identity : a Bricolage study of pathways toward qualitative research in doctoral education
Cilesiz, Sebnem
;
Greckhamer, Thomas
- In:
Organizational research methods : ORM
25
(
2022
)
2
,
pp. 337-370
Persistent link: https://www.econbiz.de/10013175721
Saved in:
5
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
6
Brands as personal narratives : learning from user-YouTube-brand interactions
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 657-670
Persistent link: https://www.econbiz.de/10012792878
Saved in:
7
The effect of a green brand story on perceived brand authenticity and brand trust : the role of narrative rhetoric
Huang, Chaohua
;
Guo, Rui
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10012433579
Saved in:
8
Building self-brand connections : exploring brand stories through a transmedia perspective
Granitz, Neil
;
Forman, Howard
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011288613
Saved in:
9
The impact of storytelling on the consumer brand experience : the case of a firm-originated story
Lundqvist, Anna
;
Liljander, Veronica
;
Gummerus, Johanna
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10009729357
Saved in:
10
Legitimating nascent collective identities : coordinating cultural entrepreneurship
Wry, Tyler Earle
;
Lounsbury, Michael
;
Glynn, Mary Ann
- In:
Organization science : a journal of the Institute for …
22
(
2011
)
2
,
pp. 449-463
Persistent link: https://www.econbiz.de/10008989425
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