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isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Business process management"
~subject:"Kreativität"
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Business process management
Kreativität
Advertising planning
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
Journal of advertising research
Journal of marketing theory and practice
Postmillennial pop
2
A master class in brand planning : the timeless works of Stephen King
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Economies et sociétés ; 47,3/4
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Human relations
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International journal of advertising : the quarterly review of marketing communications
1
International journal of sports marketing & sponsorship
1
Leitfaden Online-Marketing ; [Bd. 1]
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Marketing-mix strategies - product strategy and promotion strategy
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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Simon Business School working paper
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The Sage handbook of advertising
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ECONIS (ZBW)
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Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
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2
Creative leaders' views on managing advertising creativity
Oliver, Jason D.
;
Ashley, Christy
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 335-348
Persistent link: https://www.econbiz.de/10009619143
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