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isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of promotion management : JPM"
~person:"Nikabadi, Mohsen Shafiei"
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
Journal of marketing theory and practice
Journal of promotion management : JPM
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Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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