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isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Bibliometrics"
~type_genre:"Article in journal"
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
Journal of marketing theory and practice
Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Advertising the US. National Organic standard : a well-intentioned cue lost in the shuffle?
Guion, Deirdre T.
;
Stanton, Julie V.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10009678848
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