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isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~isPartOf:"Journal of marketing theory and practice"
~language:"eng"
~subject:"Business process management"
~subject:"Kreativität"
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Business process management
Kreativität
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
Journal of marketing theory and practice
Postmillennial pop
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A master class in brand planning : the timeless works of Stephen King
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Economies et sociétés ; 47,3/4
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International journal of advertising : the quarterly review of marketing communications
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International journal of sports marketing & sponsorship
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Marketing-mix strategies - product strategy and promotion strategy
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Simon Business School working paper
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Creative leaders' views on managing advertising creativity
Oliver, Jason D.
;
Ashley, Christy
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 335-348
Persistent link: https://www.econbiz.de/10009619143
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