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isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Business process management"
~subject:"Preventive care"
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
Journal of marketing theory and practice
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Creative leaders' views on managing advertising creativity
Oliver, Jason D.
;
Ashley, Christy
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 335-348
Persistent link: https://www.econbiz.de/10009619143
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2
Accentuate the positive : elderly responses to health communications
Jayanti, Rama K.
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 263-273
Persistent link: https://www.econbiz.de/10003997675
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